How driverless cars could drive opportunities for marketers

The Drum - April 1, 2015

Mention in this article on how driverless cars could drive opportunities for marketers. On the face of it, the arrival of a driver-free society presents almost unimaginable opportunities for advertisers, as John Reynolds finds out. “The way we think about transport and using cars will change dramatically,” says digital transformation strategist Rudy De Waele. “We won’t own the cars anymore; the cars will just come and pick us up to go from A to B.”