Brands must 'open up' and encourage entrepreneurial thinking to stay competitive

The Drum - December 3, 2014

Brands must "open up" and encourage entrepreneurial thinking within their businesses if they are to drive innovation and keep abreast with future, data-driven economies, according to technologist and innovation strategist Rudy de Waele. While many large brands such as Unilever and Coca-Cola have already accelerated plans for start-ups to make their products more innovative in the retail space, many are still hesitant to “open up” according to de Waele. (...)