Beyond Apps… How Brands Will Interact with Wearable Devices.

by Rudy De Waele published on Medium - November 10, 2014

“The AppStore is the new Rock ’n Roll”, I mentioned in an interview at Mobile Monday Amsterdam in 2008 when hardly anyone understood the implications the app economy would have on many business. With that quote I explained that the mobile app economy is very similar to the Billboard economy of the 2nd half of last century. The ones who made it to the top 20 made a lot of money, the ones following still made good money but the ones after that were trying hard to make a nr.1 hit but actually never really made it. However, the road to get there was about the fun the musicians had enjoying playing together without wondering to make money. (...)